Google has recently begun to roll out a new “Offers” option
for its ad words platform, which looks set to beat big competitors such as
Groupon and livingsocial, after its failed attempt to buy Groupon for US$6 Billion
back in December 2010.
Dubbed by some as “Google’s plan to kill Groupon”, the Google
Offers format offers some very apparent advantages, such as a lower percentage
cut of the earnings, better tracking through the combination of online
marketing and in-store purchases, which was not previously possible and the
potential (as of yet unconfirmed) integration with Google Maps, Local Deals in
the area are a very tempting idea for some.
https://www.google.com/offers/
brings you to the main page, which contains offers sorted by categories such as
Food & Drink, Travel, Shopping and Services. The service is powered by
Google’s own checkout platform and allows users to integrate their payments
through Google Wallet.
As Google Offers is currently US Only, the AdWords extension
is only an option in US territories, but is expected to roll out in the UK in
the not too distant future.
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