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Friday, February 15, 2013

2012 Phone Sales Down, Smartphone Sales Up


A new study from research company Gartner has revealed that mobile phone sales as a whole have fallen 1.7%, with 1.75 billion sold last year compared to the previous. 
This has been put down to “tough economic conditions” according to the firm and follows news that mobile subscriptions in Spain have fallen over 5% in the past year.
Overall there has been a weaker demand for feature phones with limited functionality, with 19.3% fewer sold in Q4 of 2012 than 2011. At the same time Smartphones have seen a 38.3% rise in popularity, although are still the minority when compared to feature phones, with  207.7 million smartphones sold this year.
In addition to this the two industry leaders, Apple and Samsung, have dominated the market with a 52% share of all smartphone from the October-December period. No particular manufacturer can be easily confirmed as number 3 in the market according to Gartner head researcher Anshul Gupta, with high competition for 3rd place between the other smartphone manufacturers. Overall 69.7% of smartphones are powered by android and 20.9% by Apple’s iOS, the former being the most widely available operating system in the smartphone market. Whilst this is an increase in Google’s (Android) share and a Loss in Apple’s, both firms have made gains compared to last year.

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