Google is soon to release a new update for their search engine which will affect the rankings of a massive number of websites, known as Penguin 2.0.
Anyone following Google’s Panda and Penguin updates may realise this is actually the 4th Penguin update, but as it is such a large impact update it is officially being refered to as Penguin 2.0 internally at Google. This new update is set to shake up search results, with many webmasters and SEOs into panic in order to make sure their website doesn’t tank once the update is applied. The last penguin update in April 2012 shook up search results and affected a number of black hat SEO sites.
Luckily, here at Thomas Cole we’re prepared for the update, making sure our own SEO techniques are under Google’s radar, but if you are worried that your site is going to drop in the rankings then we'll be posting a list of things that you can do to be Penguin ready before the big update,to moderate your backlinks and ensure that your site won't be flagged up by Google.
Look out for Penguin 2.0 being rolled out in the next few weeks. Remember, if your website’s rankings do drop after the update you can always give us a call!